Catchy Slogans For Law Firms: How To Get The Best Law Firm Campaign Slogans & Taglines.
Law firm branding is one of the single most competitive categories in all of marketing. With the stakes so high, law firms need to use every advantage in the book to swoop up the best clients. One of the most effective ways firms can stand out is through catchy campaign slogans. Law firm ad slogans and taglines can be tricky however. Bar restrictions often limit what you can say and larger firms often have a hard time agreeing on which of their potential campaign slogans is best for them. The result is often a compromise that leads to bland, generic, never effective law firm marketing slogans and advertising taglines such as “Experience You Can Trust” or “Serving Our Community Since 1989.”
Wake me up. I fell asleep after the first two words!
Catchy slogans, be they law firm advertising slogans for billboards or law firm taglines to compliment your logo, should always offer a point of differentiation and have that point of differentiation delivered in a memorable way. There’s a great advertising slogan for a personal injury attorney who represents injured cyclists in Florida. His slogan is your race to compensation begins here. It’s different. It speaks to his target audience Â– cyclists. Another solo personal injury attorney in Florida doesn’t have a niche like targeting cyclists so he’s competing with much larger firms head on. The point of differentiation he wants to get across is that his small size allows him to get more involved in his clients’ cases when large firms mainly have clients interact with paralegals secretaries. He rotates three campaign slogans in his law firm billboard advertising. They are…
A Law Firm, Not A Law Factory.
Personal Injury Handled Personally.
And…This Isn’t The Only Time You’ll See Me.
The last of his three ad taglines features a warm portrait photo. “This Isn’t The Only Time You’ll See Me” works well in contrast to “big firm” lawyers who are known for appearing in ads but but seldom appear in actual client meetings.
So how do you get great law firm ad slogans, law firm campaign slogans or law firm taglines that demonstrate your differentiation in a clever way? Don’t try and do it yourself! The attorney who tries to come up with his or her own slogan, like the attorney who tries self representation, also has a fool for a client. So here are some routes you can take.
One option is starting a contest for potential law firm advertising slogans on a professional slogan generator site like Slogan Slingers. You put up a cash prize and professional slogan writers start submitting ad agency quality marketing slogans, often within 24 hours. You determine the prize amount Â– anywhere from $200 – $999. When you select your favorite entry, the winning slogan or advertising tagline writer gets the cash and you get the rights to the slogan/tagline. Slogan writers from the U.S., Australia, England and beyond can all compete.
Your other option is to hire an advertising agency with particular expertise with law firm advertising slogans. While you’ll get far fewer options than a contest slogan site like Slogan Slingers and the price will be more, you might prefer the full service approach.
A law firm advertising tagline can be one of the best investments you can make in your practice. So don’t be guilty of letting this critical marketing opportunity pass you by.
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